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Green Marketing

Authors
  • Dr.T.Kokilapriya
    Dr.S.Kirubharani
    Mrs.V.Abirami
    Ms.G.S.Gayathri

  • ISBN: 978-93-89911-75-6| 2025

MRP: ₹1126/-

₹1226/- (Inclusive of all taxes)
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📘 Summary

Green marketing focuses on promoting products and practices that are environmentally responsible and sustainable. It emphasizes eco-friendly production, reduced waste, and mindful consumption to protect natural resources. By highlighting environmental benefits, businesses build trust and appeal to socially conscious consumers. This approach encourages sustainable development while creating competitive advantages in the marketplace.

Product Details

  • Publisher: Pencil Bitz Publications
  • Edition: 1st Edition
  • Language: English
  • Binding: paperback
  • Pages: 253
  • Dimensions: 24 x 18 x 1.5 cm
  • Weight: 320g
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